Deterministic measurement for game ecosystems

Attribution for Roblox, Minecraft, and Steam games

Crumblinks makes performance marketing trackable and efficient by connecting ads, creators, and links to real player actions: joins, playtime, purchases, wishlists, and custom conversion events.

Campaign quality Verified
Callback status Healthy
Attribution workspace Last 7 days · blended sources
Attribution path
Deterministic link
Click
Player
Event
Conversion
Player joins 0
Verified events 0
Conversion value $42.8k
Campaign quality High

Campaign sources

quality
Google
78%
TikTok
64%
Creators
51%

Event stream

live
Join verified 42s
Purchase matched 2m
Wishlist signal 5m
Platforms

Built for fragmented game ecosystems

Crumblinks helps teams measure traffic and conversion paths across platforms where the player journey does not look like a classic mobile install funnel.

Minecraft

Measure server joins, player identity, campaign quality, and downstream in-game actions.

Server joins · player IDs

Roblox

Connect external traffic, web flows, and platform activity into a clearer campaign view.

UGC traffic · activity

Steam

Attribute wishlist, purchase, and player funnel signals where deterministic matching is available.

Wishlist · purchase funnels

More platforms coming soon

Designed to expand across PC games, web games, and other creator-driven ecosystems.

Expandable measurement layer
Use cases

Measure what paid and creator traffic really brings

Paid UA attribution

Connect spend sources to verified player actions and conversion quality.

Creator and influencer traffic

Separate traffic volume from meaningful downstream player outcomes.

Player join funnels

Measure click-to-join paths across ecosystems with non-standard flows.

Wishlist and purchase funnels

Attribute commercial intent where deterministic matching is available.

Conversion event measurement

Track verified outcomes such as missions, purchases, joins, and custom events.

Campaign quality reporting

Compare sources by verified engagement instead of click volume alone.

Server-side callbacks

Send conversion confirmations into reporting flows with transparent status.

ROAS-ready reporting

Prepare attribution data for spend decisions without promising black-box certainty.

Product preview

A clearer workspace for campaigns, events, and conversion paths

A premium analytics surface for campaign sources, player events, media-source breakdowns, event quality, and callback health.

Crumblinks Dashboard Measurement overview
Verified joins 1,284 stable quality
Conversion events 612 matched signals
Media sources 18 active integrations
Callback health 99.2% delivery rate

Conversion path quality

Verified clicks connected to player events and downstream conversion signals.

Media source breakdown

Paid, creator, and partner sources compared by verified downstream outcomes.

Google Ads
72%
TikTok
61%
Creators
44%
Google Ads integration Connected
TikTok integration Connected
Matching mode Deterministic

Callback status

Server-side conversion confirmations with visible delivery state.

Purchase confirmation delivered
Player join event matched
Wishlist signal pending

Campaign sources

Google Ads, TikTok, creator, and partner traffic compared by verified outcomes.

Google
68%
TikTok
81%
Creators
53%

Built for clarity, not black-box tracking

Crumblinks is designed to help teams understand campaign performance through verified game signals and transparent attribution logic.

Player-event based measurement

Report on events that map to actual game outcomes, not vanity traffic alone.

Deterministic links where possible

Prioritize verified relationships between campaigns, players, and conversions.

Server-side conversion callbacks

Confirm important conversion events with visible delivery and matching status.

Privacy-conscious measurement

Designed for transparent attribution logic without invasive positioning.

Ready to measure real player conversions?

Open your Crumblinks dashboard and connect campaigns to verified game events.

Open Dashboard