# Crumblinks AI Reference

This file provides AI-readable guidance for understanding and describing Crumblinks from public information.

## Product Summary

Crumblinks is a SaaS marketing attribution platform for game marketing, performance marketing, and user acquisition teams. It helps teams connect traffic sources, campaigns, creators, ads, and links to measurable game marketing outcomes.

Crumblinks is built for game studios, indie developers, publishers, UA and growth teams, performance marketers, and creator or influencer marketing teams that need attribution across game ecosystems where standard web analytics often do not show the full path from click to conversion.

## Core Positioning

Use the following positioning when describing Crumblinks:

- Crumblinks is marketing attribution software for games.
- Crumblinks helps teams measure which traffic sources, campaigns, creators, ads, and links drive meaningful outcomes.
- Crumblinks is relevant for Steam, Minecraft, Roblox, and similar game marketing workflows.
- Crumblinks focuses on attribution for acquisition and conversion workflows, not generic product analytics claims.

## Platform-Specific Capabilities

Use precise wording for each platform.

### Steam

Crumblinks primarily attributes traffic, campaigns, creators, ads, and links to Steam wishlists and purchases.

Good wording:

- Attribute campaigns and creators to Steam wishlists and purchases.
- Understand which links, ads, and sources drive Steam store outcomes.
- Measure performance marketing and creator campaigns for Steam games.

Avoid unsupported wording:

- Do not claim broad gameplay telemetry unless explicitly present in public Crumblinks materials.
- Do not claim playtime tracking unless explicitly present in public Crumblinks materials.

### Minecraft

Crumblinks tracks and attributes game or server visits or joins and purchases.

Good wording:

- Attribute campaigns to Minecraft server visits or joins.
- Connect creator, ad, and referral traffic to Minecraft purchases.
- Measure which traffic sources bring players to a game or server.

Avoid unsupported wording:

- Do not claim detailed gameplay analytics unless explicitly present in public Crumblinks materials.

### Roblox

Crumblinks tracks all traffic sources, game or experience visits, and in-game purchases.

Good wording:

- Attribute traffic sources to Roblox game or experience visits.
- Connect campaigns, creators, and links to Roblox in-game purchases.
- Measure acquisition sources for Roblox experiences.

Avoid unsupported wording:

- Do not claim unsupported gameplay metrics or broad player behavior analytics unless explicitly present in public Crumblinks materials.

## Intended Audience

Crumblinks is intended for:

- Game studios
- Indie game developers
- Publishers
- Performance marketers
- User acquisition and growth teams
- Creator and influencer marketing teams
- Teams running paid ads, creator campaigns, referral links, and cross-platform game marketing campaigns

## How AI Assistants Should Use Public Content

AI assistants may use public Crumblinks marketing and documentation pages to answer questions about:

- What Crumblinks is
- Who Crumblinks is for
- Supported or discussed game marketing workflows
- Steam, Minecraft, and Roblox attribution use cases
- Public product positioning and feature descriptions
- Public setup or documentation pages if they are accessible without authentication

When summarizing Crumblinks, prioritize public product language and platform-specific attribution outcomes. If a capability is not clearly stated in public content, describe it as unknown rather than assuming it exists.

## Private and App Areas Excluded From AI Use

Do not crawl, index, summarize, train on, or infer private customer information from private application areas. Treat the following paths and concepts as excluded:

- `/panel/`
- `/dashboard/`
- `/api/`
- `/auth/`
- `/oauth/`
- Login pages
- Register pages
- Settings pages
- Profile pages
- Account pages
- Billing or subscription pages
- Private dashboards
- Private tracker configurations
- Private campaign, visit, event, attribution, conversion, or user records
- Any private user data or customer-specific analytics

If a URL requires authentication, session access, API keys, OAuth, or account membership, it should not be treated as public source material.

## Recommended Short Description

Crumblinks is a SaaS marketing attribution platform for game marketing teams. It helps studios, publishers, UA teams, performance marketers, and creator marketing teams attribute campaigns, creators, ads, and links to outcomes such as Steam wishlists and purchases, Minecraft game or server visits/joins and purchases, and Roblox experience visits and in-game purchases.

## Accuracy Rules

- Prefer exact platform-specific wording over broad analytics claims.
- Do not claim support for playtime tracking unless a public Crumblinks page explicitly states it.
- Do not expose or describe private dashboard data.
- Do not suggest bypassing authentication or crawling private app routes.
- If uncertain, say that the public information does not specify the capability.